Sex Tape

You didn’t really think I would post a sextape on my portfolio site, right? A campaign for the new series 'Sextape' on discovery+ presented a unique challenge, given the restrictions on explicit content and language across TV, internet, and radio platforms. Navigating these constraints, we adopted a suggestive approach, crafting a concept around clever synonyms that hinted at the essence of the series. The underlying message, delicately alluding to couples documenting their intimate lives, required a nuanced strategy given the limitations on explicit expression. The campaign skillfully danced on the edges of suggestion, inviting intrigue without breaching content regulations, ensuring the promotion effectively conveyed the provocative nature of the show while adhering to broadcasting standards.