Say Yes to the Dress S4

Crafting campaigns for multiple seasons of Say Yes To The Dress Benelux on TLC and discovery+ posed a constant challenge to keep things fresh. In season 4, the only significant change was the extended episodes featuring more brides, dresses, and diverse storiest. We aimed to align with TLC's brand values by focusing on on this diversity, emphasizing individuality and female empowerment. Each bride in the campaign was chosen to highlight a unique characteristic, capturing the varied narratives that make each story special. Despite the scorching shoot day, the positive energy and vibe resonated, reflecting the diverse and empowering essence of the upcoming season's bridal journeys.