Louisa & Rowan: Eerste Hulp Bij Poetsen
For the series "Louisa & Rowan: Eerste Hulp Bij Poetsen," starring the Netherlands' most celebrated transgender couple, our campaign aimed to showcase the unique premise of the show. With Louisa's passion for cleaning and her self-identification as a typical traveler woman who loves cleanliness, the series took an unconventional yet captivating approach. The campaign highlighted Louisa & Rowan's journey across the Netherlands, bringing their distinctive flair to cleaning other people's houses. Beyond the promotional efforts, we took charge of the complete series brand design, employing hand-drawn graphics by a skilled illustrator for in-series graphics, the logo, bumpers, IPMs, and more. The shoot embraced the characteristic Louisa & Rowan glittery, over-the-top style, with custom-designed props amplifying the vibrancy and unique personality of the series.
