Kim & Koen: Gaan Het Anders Doen
Developed for the series ‘Kim & Koen: Gaan Het Anders Doen’, where Kim Feenstra and Koen van Dijk venture from their luxurious city life to embrace countryside farming, our campaign placed a strong emphasis on Social Media. Leveraging the considerable social media following of Kim and Koen, we repurposed the series' top-notch content and created engaging TikTok material. The goal was not only to enhance the discovery+ TikTok account but also to maintain an authentic tone reflective of what Kim and Koen would naturally share. The content was tailored to feel native to the platform, steering clear of noticable ad content. In addition to TikTok, we meticulously crafted various social media content, emphasizing the humor inherent in the series and the amusing farm experiences, particularly the unforgettable farmer ‘Boer Gerrit’.
DISCOVERY+_KIMKOEN_PROMO from Julie-Marthe van den Broeke on Vimeo.