Fitness Diaries

In the campaign to unveil a new series ‘Fitness Diaries’ on Dplay (now discovery+), we strategically harnessed the upcoming trend of Instagram VS Reality that was sweeping social platforms. Capitalizing on the relevance of this trend, especially given the series' collaboration with influencers like the renowned Famke Louise and Fajah Lourens, our 360-degree campaign, spanning social media, promos, and radio, centered around the compelling message, 'Wat schuilt er achter het perfecte plaatje' (what's hiding behind the perfect picture). This concept also became a thematic thread woven throughout our promotional materials, creating a cohesive narrative that engaged audiences and sparked curiosity about the realities behind the seemingly flawless fitness journey portrayed by influencers.