Eating with my Ex: Going Dutch
A digital campaign to launch the Benelux edition of the hit series ‘Eating with my Ex,’ on discovery+. We capitalized on the inclusion of influencers, reality stars, and individuals with substantial social followings, where our strategy revolved around an extensive social content campaign. Drawing inspiration from popular YouTube and Instagram content trends, we curated compelling material for the series, personalized for each featured individual to encourage organic sharing among their fan bases. To further engage viewers, we introduced interactive elements such as the 'ask me anything' button and polls on Instagram, inviting questions from both discovery+ fans and the featured influencers' followers. This campaign not only showcased our ability to align with social content trends but also demonstrated our knack for creating immersive and participatory experiences, fostering buzz around ‘Eating with my Ex: Going Dutch’.
