Dplay Motortrend: For Car Lovers
A campaign to launch Discovery Channel's Motortrend content on Dplay (now discovery+). Targeting avid car lovers, our approach aimed to strike a resonant chord, triggering a rush of recognition and nostalgia for every cherished vehicle. From the exhilaration of first automotive love to the sweet reminiscence of "puppy love," we delved into the spectrum of emotions tied to that special four-wheeled connection: love at first sound.
Winner at Promax Europe
